Rebranding is a huge decision, but sometimes it’s essential to the long-term success of your business. Regardless of how crucial it may be, that makes it no less daunting! If you’re wondering where to begin, contact The Carpenter’s Wife. We specialise in rebranding in Melbourne, so we can make the process far less intimidating! As for when to rebrand, there are a few telltale signs that your business is ready to hit Ctrl+R, so make sure to keep an eye out for them as you continue to grow.
You may have started as a small mum-and-dad business in your local area, but if business is booming and you’ve opened a few more stores, it may be time to consider rebranding to reflect your new business model. Your brand needs to reflect the way the business operates behind the scenes. So, let’s use an example.
Say you were making hot sauce and selling it at the markets and a considerable part of your brand is promoting how everything is handmade at home. Now let’s say people love your sauce and you’ve progressed from your market stall to stocking your sauce in shops all over Victoria. You no longer make the sauce in your kitchen, instead of hiring a production factory to create your recipe en masse. It might be time to rebrand to reflect the operations side of your business a little better. After all, your authenticity is what customers really love! Rebranding can also help you;
If you’re looking at your competitors and you can’t see a clear differentiation between your brand and theirs, it may be time to seek the help of The Carpenter’s Wife rebranding service. When you need to differentiate your business, you need to sit back and look for your unique selling point. What is it about your business that makes it unique? Is it the products? The customer service experience? Or perhaps it’s the overall experience of using your products? Whatever sets you apart, capitalise on that and restructure your brand to reflect the point of differentiation. In other words, embrace your differences!
Sometimes a business starts in one place and evolves naturally into something new and unexpected. Take Uber, for example. Uber began as UberCab in 2010, a service that charged more than a taxi and allowed customers to hail black luxury cars with their smartphones. It has gradually evolved into a ridesharing company and a food delivery service, and it has plans of investing in the future of driverless cars. Back in 2010, we’ll bet UberCab didn’t foresee the evolution of the company in this direction. However, they did adapt as they grew, and have rebranded a total of 4 times as part of their natural evolution. You can tell your brand is evolving if;
Sometimes, things go wrong. They can go wrong for so many reasons, but when they go catastrophically wrong, you may want to consider rebranding as a means of moving forward. However, you shouldn’t rebrand just to cover up a scandal. Make sure you own up to any wrong-doings before attempting to rebrand your business. You can rebrand to manage your reputation if;
Rebranding is a big decision, and one shouldn’t take it too lightly. Therefore, you should avoid rebranding your business if your motives are;
If you’re looking to hit Ctrl+R on your brand, enlist the help of The Carpenter’s Wife for your rebrand launch. When it comes to rebranding in Melbourne, we know our stuff. We’re the experts in solving communications problems, and we believe one of the best ways to communicate is via a strong, memorable brand identity. If your brand just isn’t working for you anymore, contact The Carpenter’s Wife today for guidance on a rebranding strategy.