Logo Design Melbourne

The Art Of Logo Design: How To Create A Memorable Motif For Your Business

A logo holds a lot of power in a consumer’s mind. The simplistic little design can speak volumes about your business, and it can help people from all language backgrounds identify the one brand. The Carpenter’s Wife specialises in logo design in Melbourne because we understand the impact of a carefully crafted motif on your customers. The design team at The Carpenter’s Wife are all highly qualified professionals with demonstrated histories of creating dynamic, powerful logos. We’re here to walk you through our design process so you can get an understanding of how we develop the perfect logo to represent your brand.

The Importance Of Logo Design

When people think of ‘branding’, they automatically think of logos. While our logo design service at The Carpenter’s Wife is an essential aspect of branding, there’s a lot more to it than just the logo. To avoid confusion, we thought we’d quickly run through what a logo is and what it isn’t.

  • It is an easy, simple way to identify your business. A well-designed logo will allow your customers and other businesses to identify your business immediately.
  • It isn’t a stand-alone symbol. Your logo needs to tie into your business and brand seamlessly. It has to work well with your typeface, with your colour palette, and with your business’s values.
  • It is a statement. Your logo communicates a lot about your business! You’d be surprised at how many hours of careful contemplation, trial and error, and redesigning go into creating the perfect logo.
  • It isn’t the be-all and end-all. Ultimately, your customers aren’t coming to you exclusively because your logo rocks. They’re coming to you for your products, services, customer experience, and brand. The logo is just a small part of that.

The Steps To Developing A Custom Logo

The creatives at The Carpenter’s Wife have a process to their logo design service in Melbourne. We like to involve our clients every step of the way because no one knows your business better than you!

  • Step 1: Understanding your brand. We want people to look at your logo and get an immediate feel for your brand. We need to understand your brand’s values, personality, and voice before diving into the development of your logo. It helps if you put together a mood board so we can get a feel for your brand.
  • Step 2: Research. This step involves checking out what your competitors are doing with their logos, reading up on the latest design trends, and seeing what audiences respond to within your industry. We often pick up a lot of inspiration during the research step.
  • Step 3: Pick a logo style. Using what we’ve learned about your brand identity, we help you to pick a logo style that represents your brand. There are seven main logo styles from which to choose;
    • Monogram logos
    • Pictorial marks
    • Abstract logos
    • Wordmarks
    • Emblems
    • Combination marks
    • Mascot logos
  • Step 4: Design time. This is our trial and error phase of development. We play around with alignment, spacing, colours, typography, and other aspects of the logo’s design. We redesign and redesign until we have a few options to present to you.
  • Step 5: Consult with you. When we present our designs, we want you to be honest. After all, this is your brand and your business, so we want you to be 100% happy with the logo. If you don’t like any of the designs, we take on your feedback and head back to the drawing board.
  • Step 6: Make sure the logo is ready for use. Once you’ve settled on a finished product, we make sure you have the logo in a variety of forms to use however you need. We then provide you with logos designed for digital use and logos designed for print.

For Melbourne Logo Design, Contact The Carpenter’s Wife

At the Carpenter’s Wife, we understand the impact of a well-designed logo. That’s why we offer our logo design service in Melbourne to help your business stand out from the crowd. Your business and brand are important to us, so we pride ourselves on providing our clients with second-to-none customer service and attention to detail. When you rely on our logo design service, you can rest assured that you are in the very best of hands. If you’re looking for a business specialising in logo design in Melbourne, get in touch with The Carpenter’s Wife today.