Whether you’re starting a new business or breathing new life into an old brand, a branding service like The Carpenter’s Wife can help you revolutionise your brand. We’re here to guide you through the brand planning process and help you realise the powerful personality your brand has hiding under the surface. We have a lot of tricks up our sleeves to tease out your brand’s identity, but to get us started, we always ask our clients four questions.
No matter how large and fast your business grows, remembering where you started will help you maintain a strong brand personality. You may have started the business because;
Whatever your reason for starting your business, knowing where you came from will help you to understand your unique selling point. What’s that you ask? It’s the thing that makes your business different from all the rest. It’s what sets you apart, and it’s the reason your customers love you.
This question can be misleading, so we’re going to clear something up real quick. If you own an independent, boutique burger joint, your direct competitor is not McDonald’s. You need to be looking at what other small burger diners in your area are doing. Look at chains like Burger Urge or other independent restaurants in the area, as they are your direct competition. This goes for any smaller businesses Australia-wide. Don’t look at the big guys as your competitors. Regardless of your industry, you need to analyse your competitors for;
That last point is a good one to take into consideration when brand planning, as you can use it to differentiate your brand from your competitors!
Understanding your target market is one of the most critical aspects of brand planning. When offering our branding service, The Carpenter’s Wife makes it our priority to know your target market inside and out because they’re the ones who’ll be interacting with your brand! When identifying your target market, consider;
The better you know your target market, the more they’ll relate to your products, your content, and your brand personality.
Now, this question isn’t asking you for your competitors. We’ve already gone through all that. The brands we’re asking you to list here don’t even need to be in your industry! We want you to list brands, big or small, that you simply can’t get enough of! From here, we can figure out what you love about them and how to integrate that into your brand.
If You’re Looking For A Branding Service, Choose The Carpenter’s Wife
At The Carpenter’s Wife, we believe in solving communication problems. We also believe that the best way to communicate with an audience is through strong, memorable brand identity. We understand that your brand has its own unique story, and we’re excited to use our brand planning service to help you tell the world the story of your brand. If you’re thinking about refining your brand’s personality and creating a stable, engaging brand identity that cuts through Melbourne’s advertising noise, please contact Melbourne branding service The Carpenter’s Wife.