Branding Melbourne

7 Steps To Creating A Eye-Catching Brand That Leaves Your Clients Wanting More

Victoria is a busy state full of people trying to push their business in front of customers, so we can’t stress enough the importance of branding in Melbourne. While we could get stuffy and use terms like ‘SWOT analyses’ or ‘messaging statements’, at The Carpenter’s Wife, we know our brand! Our brand doesn’t do boring; it just isn’t part of our identity. So we’ve comprised a 7-step guide to building a memorable brand for your business while having a ton of fun along the way. First things first…

What Is Brand Identity Exactly?

Well, the best way we’ve heard it explained is from the world’s richest man Jeff Bezos. He said, “Branding is what people are saying about you when you’re not in the room,”. When you’re not there to vouch for your brand, you need to let other elements speak for you! Things that are integral parts of your brand are;

  • Business name
  • Logo
  • Typography
  • Photography
  • Tone
  • Colours
  • Web design
  • Social media

If you want to make sure all these elements tie together seamlessly, you can enlist the help of a branding service in Melbourne like The Carpenter’s Wife. We’re the experts at making sure your brand is consistently outstanding.

Step 1: Find Out Where You Sit In The Marketplace

Understanding where you sit in the marketplace is essential to understanding who makes up your target market. To get a clear idea of where you sit, we want you to answer the following questions. Write it all down as it comes to you so you can keep referring to it when making decisions later.

  • Why did I start this business? Understanding where you came from will help you find your unique selling point.
  • Who do I see as my direct competitors? If you own a small, independent hairdressing salon, your direct competitor is not Stefan. You need to be looking at what other boutique salons close to you are doing, as they’re your primary competition.
  • What are my competitors doing? What is their USP? How are they using social media? What are their prices? What do other people think of them? All these things are going to help you understand what you can do to be better.
  • Who is my target market? The better you know your audience, the more they’ll resonate with your brand.
  • Which business brands do I love? We’re going to look at what they’re doing well, why you love them and help you incorporate their lessons into your brand!

Step 2: Create A Personality Based On Your Audience

This is potentially the most fun step of the process. Based on your target audience and your USP we identified in step 1, we’re going to create a personality for your brand. There are several ways you can do this.

  • Mood board. Get crafty and find pictures, quotes, and illustrations that embody your brand. Give us a visual feel for what you’re trying to achieve.
  • Create a character. Make your brand a person. Give them a name, a style, a voice, and a backstory. Perhaps this character is the exemplar of your audience’s personality? This is an entertaining way to personify your brand and to help us understand your tone.
  • Write a story. Writing a story about your brand helps you to knuckle out your business’s voice, and the details will help you understand the brand’s overall personality.

Step 3: Tell Us About The Heart Of Your Brand

The heart of your brand comprises all the things that are meaningful to you and your brand’s future. Your target market will resonate with your brand far easier if their hearts align with your brand’s heart. A brand’s heart is made up of;

  • A business purpose
  • A mission statement
  • The business’s vision
  • The business’s values

Step 4: Tell Us About The Voice Of Your Brand

Your brand’s voice dictates how all copy, content, and written information is delivered. Whether your brand’s voice is professional, logical, sassy, friendly, nurturing, or neutral, defining the voice helps you create;

  • Slogans
  • Messaging pillars
  • Taglines
  • Captions
  • Content
  • Internal comms

Step 5: Design Time

This is the step that gets most creative hearts racing. It’s time to figure out what your brand looks like. If you completed step 2 successfully, you might already have ideas on things like colours, typefaces, and web design. Any firm specialising in branding in Melbourne worth their salt can tell you that the real key to successful design is trial and error. There are no mistakes; you just learn more about your brand’s personality as you go.

Step 6: Create Plenty Of Material That Screams Your Brand’s Personality

Once your design is down pat, incorporate it into every piece of material you can. Get yourself;

  • Business cards
  • Signs
  • Social media pages
  • Flyers, posters, and brochures
  • An intuitive website

If you need multiple pieces of marketing collateral but want everything to remain consistent and high-quality, enlist the help of a Melbourne branding service like The Carpenter’s Wife.

Step 7: Live and Breathe Your Brand Identity

Lastly, remember your brand’s identity in every business decision you make. From hiring new employees to choosing office spaces, you need to make sure your brand is represented in every aspect of your business. This is the very best way to ensure your brand is at the forefront of your customer’s mind every time.

The Carpenter’s Wife; The Only Place For Branding In Melbourne.

At The Carpenter’s Wife, we believe in solving communication problems. We also believe that the best way to communicate with an audience is through strong, memorable brand identity. We understand that your brand has its own unique story, and we’re excited to help you tell the world the story of your brand. If you’re thinking about refining your brand’s personality and creating a stable, engaging brand identity that cuts through Melbourne’s advertising noise, please contact Melbourne branding service The Carpenter’s Wife.